I simulated marketing campaign data using R and then used Bayesian Statistical Modeling through the brms R package to create insights about the ROI values for different types of marketing campaigns.

This project also involved ggplot2 for visualizing results and tidyverse for general data manipulation.

A brief discussion of my data work for the UCLA women's water polo team during their undefeated national champion 2024 season.

This work involved Dartfish, Excel and Microsoft Power BI.

After getting annoyed with news helicopters in LA, I take a look at alternative possibilities for broadcasters.

This post used online data scraping, data cleaning, manipulation, and analysis in Excel and R, and data visualization in Tableau.